Case studies and tips for successful brand partnerships.

Move Beyond Traditional Influencers
In 2025, brands are strategically collaborating with influencers in more meaningful roles—like producing BTS content or in-depth commentary at events. This builds authenticity.

Niche Creators Drive True Engagement
Micro-influencers with focused, engaged communities outperform mass-reach accounts for genuine impact and ROI.

Entertainment Leads the Way
Partnerships that entertain—not just advertise—create deeper engagement. Think narrative arcs, humor, or spectacle. MrBeast’s formula is a masterclass in using entertainment to engage audiences at scale.

Track Engagement, Not Just Likes
Look beyond vanity metrics. Prioritize metrics like watch time, comments, shares, and actual conversions to measure influencer success.